Social media is a huge opportunity for businesses to connect with their customers. But with a large number of options and endless content styles, it can be hard to know where to start.

In this session you will learn:

• How to decide which social channels to focus on
• Understand the resource implications of using social media
• Learn how to define success for social media
• Discover how organic and paid work on social media
• Find out when and how to use influencers